Taste


Weasel Boom

Weasel Boom

A recurring late night bit is now central to our professional culture.

Piggy Flies

Piggy Flies

The Ayn Rand of the British Empire's war criminal class.

Fake People

Fake People

A.I. influencers are creepy. What if they're also smart and sincere?

Edgeworking Class

Edgeworking Class

Never kink-shame the head of HR.

Cinnabar Flies

Cinnabar Flies

The flacks pushing Devil Wears Prada 2 didn’t really get the first one.

Lustful Yearnings

Lustful Yearnings

We're not really monogamists. We're romantic institutionalists.

Looking Stupid

Looking Stupid

It’s something we do. Let's be proud of it.

The Color Orange

The Color Orange

In defense of being too much (or not quite assimilating).

Jane Austen 3:16

Jane Austen 3:16

Why resolving to read more fiction may not be such a good idea.

Wrist Watch

Wrist Watch

Luxury goods aren't what they used to be, but timepieces still tell a story.

Vile Business

Vile Business

The New Yorker and the big business of getting non-readers to hate you.

Leaving the Premises

Leaving the Premises

Why ditching the metropolex feels so damn good (for now).

Beauty Markdown

Beauty Markdown

Zoning is about curation. Curation is attention. Attentions is about what you choose to ignore.

Synthetic Heritage

Synthetic Heritage

Without historical continuity, classic Americana is to preppy clothing as Disney World is to Bavarian castles.

Very Guilty Pleasures

Very Guilty Pleasures

Man, we really don't like ourselves.

Make It Up in Volume

Make It Up in Volume

Free speech matters. Paid speech might matter just as much.

Squirrely Gates

Squirrely Gates

Interior decorating isn't just about turning a house into a home. It's about turning a home into a social certification. But things can go badly awry.

Parlor Games

Parlor Games

The original upwardly mobile professionals subdivided their homes to impress the neighbors. Now they bemoan the villas in the subdivision down the street.

Heirloom People

Heirloom People

For people with no time on their hands, getting dirt under their fingernails is a way of reclaiming the land they already own. Also, making pesto.

Rich Texts

Rich Texts

As ambitious people start to make money, they go all in on non-fiction. As they start to have money, they go searching for more human stories.

Antsy Neighbors

Antsy Neighbors

For members of the productive professional class, anything that isn't optimized can feel like an indulgence. It's why friction feels like warmth.

Europe, California

Europe, California

As the American frontier closed, violence became entwined with ambition. Why would it be any different in the NIMBY-filled suburbs?

Mandatory Indulgences

Mandatory Indulgences

When everything is optimized, friction feels like warmth.

Tasteful Brandhumping

Tasteful Brandhumping

True status symbols aren’t about communicating wealth. They're about choosing a team and implying that you're the captain.



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