Issue No. 85  ·  June 4, 2026
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Good fences make good neighbors. Good fencers make bad neighbors.

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In this issue
01 Caspian Pinko ➼ On uncounted heirlooms.
02 Explainer Vids ➼ On how America got talent.
03 PoshKosh B'gosh ➼ On hidden aristocrats.
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Note Hey {{ first_name | Neighbor }}. As you may have seen, I created an "Archetype Quiz." Take it and share feedback. But not just "go fuck yourself." Really specific stuff.
 
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Upper Middle Research

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Upper Middle Research, our research platform, pays area experts up to $200-an-hour to participate in (non-NDA breaking, anonymous) professional focus groups and surveys. It’s not life-changing money, but it is really nice candle money – and better than a poke in the eye.

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Money ❧ Dept. of Mexican Studies

Caspian Pinko
What we talk about when we talk about the price of tomatoes.
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The affordability crisis is invariably described in shoplifted shorthand. The price of milk. The price of eggs. Now, the price of tomatoes, which hit a record $2.69 a pound in April according to the BLS data that set off this week's barrage of pulpy takes. But a tomato is not a tomato is not a tomato. BLS data is limited to "fresh field grown and vine ripened round red tomatoes": the taqueria Roma, the clamshelled beefsteak, and the Whopper-ed slicer — all trucked up from Sinaloa and tariffed at 17%. The data excludes Cherokee Purples, Green Zebras, and Black Krims. Per Bureau rules, the cost of the heirlooms favored by CSA joiners never inflates because Brandywines aren't commodity goods. Changes in price get logged as changes in product quality. That doesn't mean there's no squeeze. Just that all those farmer's market mark-ups go unmarked.

Obviously, it's most important to track mass access to tomatoes, but given that the top 10% of earners now drive half of all consumer spending, "proximity to poverty" is a half-assed way to think about cost-of-living and consumption. Though the claim may have an unpleasant mouthfeel, the price of non-commodified goods matters — not only because the mid-town lawyers care (quite rightly) about the declining quality of caprese salads, but also because the markup on Caspian Pinks not grown in Mexican greenhouses is what actually keeps many small American farms afloat. And that's not new. The always popular (and juicy) Mortgage Lifter was named by a West Virginia radiator mechanic whose seedlings paid off his house. The quality of his heirloom tomatoes changed the quality of his life precisely because he could command a higher price.
 
DINNER PARTY ALPHA

We’re ruled by fucking imbeciles.” ➼ For corporate sharks, it’s the age of aquaria. ➼ The other generation gap: Boomers haven’t internalizing inflation. ➼ Prestige Jeep wants to go fly fishing. ➼ The age of millionaire collective bargaining has arrived.

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Interactive · Taste Tests
Cut Flowers
Test-takers weighed in on cut flowers: the Ranunculus was crowned peak old money, the Celosia screamed nouveau riche, the Baby's Breath read... cheap, and Celosia struck many as more private equity than private garden.
Taste Test Maps Taste Tests
Machine Washable Glassware
NEW TASTE TEST
Machine Washable Glassware
What do your snap judgments say about you? Find out if you're good at being judge-y by comparing your first impressions to others.
TAKE THE TEST →
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Taste ❧ Dept. of Voting People Off

Explainer Video
Don’t watch for the scenes. Watch for behind the scenes.
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RH Cloud coach potatoes want you to know they don't watch reality tv. They also have thoughts on the most recent episode of Top Chef: Carolinas and reductions generally. This doesn't make them liars or pedants (though don’t rule it out); it simply suggests a semantically precise, status-calibrated relationship with non-fiction-ish television. They're fine with you knowing they watch shows that demystify — Drive to Survive, that glass-blowing one, anything involving a forensic accountant — and reluctant to admit they watching shows designed to mystify matchmaking or heterosexuality. The reductive-over-seductive prestigenomics are familiar. NPR ("context") good; Fox News (“ragebait”) bad. True crime about killers' childhood trauma ("addicting") acceptable. Splatter horror ("gross") unacceptable. 

The net effect is a reality television acceptability gradient that puts The Great British Bake Off right below Chef's Table and *Too Hot to Handle( right below amateur porn.
image
 
Songs to dance to while making dinner
"Melhor Se Acostumar" Pedro Mizutani

The Brazilian bossa nova musician Pedro Mizutani is sad in a swaying back and forth in the sun kind of way. The refrain means something like "movie love doesn't exist," but it feels like the soundtrack to a kiss.

Play on YouTube ↗
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Upper Middle Analytics
INCOME VS. SELF-PERCEPTION
The relationship between income and self-perception changes after people cross the $100K household income threshold. Below that "mediocre" is a common self-assessment (43% among the $35K-$50K cohort). Above it, that number collapses to just 5%. Still, it the modal response remains "moderately successful" until individuals cross the $500K mark and embrace the "successful" of it all (barely).
It's not just that the goalposts move. It's that the kickers move 'em.
I’m a moderately successful adult. I’m a successful adult. I’m a pretty mediocre adult. I’m a struggling adult. I’m a failed adult.
Income vs. Self-Perception
n = 812
Lifestyle Inflation & Spending
Lifestyle Inflation & Spending
Is it ever enough? No. We're genuinely asking. Is it?
Take the Survey →
 
You already compare yourself to your peers. Now, do it with data. Surveys take 1-2 Min. Personalized results generate in 5-10 seconds.
Wealth Advisors & Trust Issues (n=639)
COMPARE →
Guilt & Pleasure (n=631)
COMPARE →
Second Homes & Europhilia (n=563)
COMPARE →
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Status ❧ Dept. of Knobbery

Poshkosh B'gosh
What we can learn from the English aristocrats hiding in plain sight.
Upper Middle Divider Status ❧ Dept. of Knobbery
Sam Friedman is the rare Brit comfortable making fellows Brits uncomfortable. The incoming chair of the Sociology Department at the London School of Economics, Friedman is sneakily, incrementally rewriting the book on the English class system. With 2019’s The Class Ceiling (written with Daniel Laurison), he documented a persistent, heritable pay gap. With 2024’s Born to Rule (with Aaron Reeves), he demonstrated that Britain’s current hobnobbers are largely inheritors of the ancien régime otherwise known as the “old corruption.” 

Friedman’s whole bit – and it’s a great, scholarly bit – is describing a society moving (grudgingly) toward equality, but not towards equity. Often, his job is to point out that England’s true currency is a stutteringly Hugh Grant-ian social competence that takes generations and access to acquire.
Friedman spoke to Upper Middle from London, where is (naturally) working upon a book about taste.

You aren’t a theater critic, but, in many ways, you write about performance. What does the performance of earned success look like and does it vary from England to America?
A lot of my work probes a real weirdness in British culture: Even though working-class entrants to elite occupations face disadvantages, people in elite positions from elite backgrounds often claim a working-class origin. To tell a meritocratic story, you need to describe an upward trajectory and people go to quite implausible lengths to do so. People find something in their extended family history that allows them to describe a struggle against the odds.

You've written about how the behavioral codes that dominate elite occupations get mistaken for talent. How does that happen?
Accents and self-presentation are hard habits to break. They're formed in children’s early socialization and misrecognized as talent in schools. If you ask any British person whether speaking with received pronunciation – as I do –  is a marker of intelligence, they'd say: ‘That's ridiculous.’ But what you see over and over is that in key settings you get these bywords — polish, gravitas — attached to a package of self-presentation in which received pronunciation is key.

What happens to the outsiders who get polished?
Upwardly mobile people have mixed feelings about the requirement to culturally assimilate. ‘Why should I have to change fundamental aspects of who I am in order to fit in?’ That’s doubly true when assimilation dislocates them from important relationships: family, community of origin, friends. It leaves them in a liminal third space. I call it cultural homelessness. That ends up being a driver of the class ceiling, because people self-eliminate from elite worlds that require them to change who they are. They opt for middle-management jobs where they can go in, play a role, get out, and go home to a community of origin where they can just be themselves.
It's a clear manifestation of the cost not just of social mobility but of high inequality. People have to make really vertiginous journeys to get ahead.

As you describe it, after hard-won elite assimilation comes the irony of having to perform liking McDonalds or, more likely, Tesco. That’s a tough pivot.
Once you rise to the very top of large organizations, or to professions accountable to wider publics, you're always battling the suspicion you’re out of touch or elitist. So you forge a sense of cultural connection by performing ordinariness. The key is to engage in cultural consumption synonymous with working-class culture.

British elites are conscious of the charge of snobbery so they demonstrate that they are culturally dextrous and sophisticated by behaving differently in different contexts. In the five minutes before a board meeting starts, they signal sophistication by discussing the latest West End show or the Royal Ballet. In other environments, they do not.
You said the economic shift you think will dominate the next decade is the rise of intergenerational wealth transfers, and what that does to the meritocratic story in places like the United States, which purports not to have a class system. Why that? Why now?
Our societies are changing around the centrality of wealth and the power of intergenerational transfers. It's only going to play out more in the coming decades — threatening people's narratives around meritocracy. You can already see that in some of the work we've done around the discomfort people have with acknowledging these transfers publicly.
The bank of Mom and Dad, is shaping cultural dynamics because it’s shaping peoples’ lives.
 
Book
Using Who's Who data, Friedman's Born to Rule follows the lives and careers of 125,000 elites. You'll "never" guess what what happened to their kids.
 
The Corporate Bullshit Game
The Corporate Bullshit Game

Workers easily impressed by jargon and $10 words are also, studies suggest, unusually bad at their jobs. Find out if that's you.

Play