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Class Notes


Beauty Markdown

Beauty Markdown

Zoning is about curation. Curation is attention. Attentions is about what you choose to ignore.

She's Like Family

She's Like Family

The scary nanny microgenre is all about exposing the lies at the core of caregiving work.

Synthetic Heritage

Synthetic Heritage

Without historical continuity, classic Americana is to preppy clothing as Disney World is to Bavarian castles.

Quality/Control

Quality/Control

Teaching kids that effort and teamwork matter most isn't about character builder. It's about playing status defense.

Bottled Elites

Bottled Elites

When we walk away from our credentials, we re-order our lives – and America.

How to Buy Friends and Influence People

How to Buy Friends and Influence People

It's way easier than you might think.

Make It Up in Volume

Make It Up in Volume

Free speech matters. Paid speech might matter just as much.

Task Masters

Task Masters

There’s been a professional prestige inversion and it makes it hard to talk about what we do all day.

Relative Riches

Relative Riches

The only thing better than having money is having more money than your friends. Or yourself a few years ago. The problem? Eventually this self is yourself a few years ago.

Squirrely Gates

Squirrely Gates

Interior decorating isn't just about turning a house into a home. It's about turning a home into a social certification. But things can go badly awry.

Parlor Games

Parlor Games

The original upwardly mobile professionals subdivided their homes to impress the neighbors. Now they bemoan the villas in the subdivision down the street.

Rampant Aristocratization

Rampant Aristocratization

Lots of people worry about gentrification, but no one has ever drowned in the first wave. It's the second one that gets you (rich).

Europe, California

Europe, California

As the American frontier closed, violence became entwined with ambition. Why would it be any different in the NIMBY-filled suburbs?

WASP Killers

WASP Killers

America used to be run by a cabal of gin-soaked Protestants with Mayflower blood and a tennis match scheduled for 3PM EST. Obviously, most of their employees hated these hopped up aristocats, but life without them ain't going great.


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